Job Description

LEON Y SOL

Spirits with Soul

BRAND REPRESENTATIVE / AREA MANAGER

San Francisco Bay Area

About the Role

Leon y Sol is looking for a relentless, street-smart Brand Representative to own the San Francisco market. This is not a clipboard-and-polo-shirt gig. This is a ground-floor opportunity for someone who lives and breathes the spirits industry, knows every back bar and bottle shop worth knowing, and has the hustle to turn relationships into revenue. You will operate as our Area Manager on the ground—driving reorders, building brand presence, and cracking open new accounts across on-premise and off-premise channels throughout the greater bay area.

If you thrive on autonomy, know how to work a room (and a route), and want to build something from the ground up with a brand that has serious momentum—keep reading.

Key ResponsibilitiesAccount Management & Reorder Development

• Take ownership of existing accounts established by our team and become the primary point of contact for buyers, bar managers, and store owners.
• Build and maintain strong, trust-based relationships that translate into consistent reorder velocity.
• Develop and execute reorder pathways that keep Leon y Sol on shelves and behind bars—no account goes cold on your watch.
• Track account performance, identify gaps, and proactively solve problems before they cost us placement.

Off-Premise Tastings & Brand Exposure

• Plan, schedule, and execute in-store tastings at liquor stores and retail locations across the San Francisco Bay Area
• Bring energy and product knowledge to every tasting—convert casual shoppers into loyal buyers.
• Coordinate with off-premise partners on scheduling, POS placement, and promotional support.
• Report on tasting performance metrics including bottles moved, new customer engagement, and retailer feedback.

Brand Activations & Partner Collaborations

• Collaborate with on-premise accounts that carry Leon y Sol to plan and execute activations, featured cocktail programs, and promotional events.
• Represent the brand at events, pop-ups, and industry functions with authenticity and enthusiasm.
• Identify co-marketing and cross-promotional opportunities with complementary brands and venues.

New Business Acquisition

• Dedicate meaningful time each week to prospecting and pitching new bars, restaurants, and retail accounts.
• Research, identify, and prioritize high-value targets that align with the Leon y Sol brand.
• Conduct cold outreach, tastings, and presentations to decision-makers—get us on menus and behind bars.
• Work closely with our broker and internal sales leadership to build a pipeline and close new business.

What We’re Looking For

• 3+ years of experience in spirits, wine, or beverage alcohol sales, brand management, or distribution—ideally in the San Francisco Bay Area market
• Deep knowledge of the SF Bay Area on-premise and off-premise landscape. You know the neighborhoods, the buyers, and the culture.
• A proven track record of building accounts, driving reorders, and growing market share from the street up.
• Self-starter mentality. You don’t wait for a playbook—you write it.
• Exceptional relationship-building skills. You’re the person buyers actually want to see walk through the door.
• Comfortable working independently with minimal supervision while hitting targets and reporting results.
• Bilingual (English/Spanish) is a strong plus.
• Must have reliable transportation and the ability to travel throughout the SF Bay Area.
• Valid driver’s license required.

Compensation & Perks

• Competitive base salary plus performance-based incentives.
• Opportunity to grow with a fast-scaling brand and take on expanded territory or leadership responsibility.
• Flexible, autonomous work environment—your calendar, your route, your hustle.
• Be part of a passionate team that’s building something real in the spirits world.

READY TO REPRESENT?

Send your resume and a brief note on why you’re the one to own this market.

Leon y Sol — San Francisco is waiting.

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