Social Media Manager – Luxury Automotive Brand
Salary:
$75,000 – $85,000 base + performance bonus
Fully onsite | Monday–Friday
Bonus tied to:
• Audience growth
• Engagement milestones
• Content quality metrics
Job Summary:
We’re hiring a strategic, creative Social Media Manager to lead the digital presence of a rapidly growing luxury automotive brand with 4M+ organic followers worldwide.
This role turns attention into:
• Elevated brand perception
• High-quality engagement
• Revenue-supporting visibility
You’ll own the brand voice, visual identity, and community across all major platforms.
This is not a scheduling-only role — it’s a brand leadership role.
Job Responsibilities:
• Lead content strategy across Instagram, TikTok, YouTube, Facebook, X & emerging platforms
• Build a balanced content mix (storytelling, product features, BTS, client highlights, lifestyle)
• Direct photography and video production (internal & external teams)
• Create shoot briefs and approve final creative assets
• Maintain strict visual and tonal brand standards
• Write high-impact captions tailored to affluent audiences
• Protect brand assets, usage rights & intellectual property
Community & Brand Management
• Manage comments, DMs, tags & mentions with a luxury-level customer experience
• Engage high-value followers and aligned influencers
• Build relationships with automotive & lifestyle creators
• Monitor brand reputation and manage feedback proactively
• Maintain confidentiality for high-profile clients & unreleased vehicles
Growth & Performance
• Drive meaningful, high-quality audience growth
• Track engagement, reach & conversion indicators
• Adjust strategy based on performance data
• Stay ahead of algorithm updates & content trends
• Partner with sales & production teams to support revenue goals
• Coordinate major content moments (reveals, deliveries, milestones)
Qualifications:
Required:
• 3–5+ years managing brand social media (not personal accounts)
• Experience growing and engaging large audiences (500K+ preferred)
• Leadership experience with creative teams or contractors
• Strong short-form video editing skills (Reels, TikTok, Shorts)
• Ability to direct long-form YouTube content
• Exceptional copywriting skills
• Experience with scheduling tools & analytics platforms
• Background in luxury, automotive, or premium brands
Preferred:
• Luxury automotive experience
• Portfolio showcasing high-end visual storytelling
• Influencer partnership experience
• Basic design skills (Photoshop, Lightroom, Canva)
• Paid social campaign experience
• Brand monitoring or trademark knowledge
• Budget and vendor management experience
About the Company:
A luxury automotive brand blending classic-inspired design with modern performance and craftsmanship.
• Vehicles starting at $300,000+
• 4M+ organic followers
• High-net-worth & high-profile clientele
• Built without traditional advertising
• Rapid global expansion
This is a high-visibility role shaping the digital voice of a world-class luxury brand.
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