We are seeking a highly organized, creative, and strategic **Social Media Brand Strategist** with proven experience developing and executing social media calendar strategies for U.S.-based marketing agencies.
The ideal candidate understands the beauty industry, thrives in fast-paced environments, and knows how to blend creativity with data-driven decision-making to grow brand presence and engagement.
**Key Responsibilities**
**Brand Voice & Consistency**
* Ensure all social media communications maintain a cohesive brand voice, tone, and visual identity aligned with the makeup brand’s values and positioning.
* Rigorously proofread and edit all content before publishing. Every caption, script, and post must be polished, error-free, and aligned with our professional standards.
* Maintain consistency across all platforms while adapting content format to each channel’s best practices.
**Community Engagement & Management**
* Actively manage and nurture the brand’s online community across Instagram, TikTok, Facebook, and other platforms.
* Respond promptly to comments, direct messages, and mentions.
* Address product inquiries, provide beauty tips, support customer service needs, and foster authentic relationships with followers to build brand loyalty.
**Trend Monitoring & TikTok Strategy**
* Stay continuously updated on emerging social media trends, particularly on TikTok (trending sounds, challenges, video formats, and algorithm updates).
* Strategically integrate trends into the brand’s content in a way that feels authentic and aligned with brand identity.
* Identify viral opportunities and adapt them to maximize reach and engagement.
**TikTok UGC & Duet Strategy**
* Develop and execute a structured strategy for reposting user-generated content (UGC) with proper credit and consent.
* Create duets and stitches with relevant or trending videos to increase visibility and encourage community participation.
* Collaborate with creators and micro-influencers to amplify brand awareness.
**Performance Analysis & Reporting**
* Track and analyze key performance indicators (engagement rate, reach, impressions, follower growth, website traffic, conversions, and ROI).
* Generate detailed weekly and monthly reports with actionable insights and strategic recommendations.
* Continuously optimize content based on performance data.
**Hashtag & SEO Optimization**
* Conduct research on high-performing hashtags and keywords for each platform, especially TikTok.
* Optimize captions and descriptions to improve discoverability and reach target audiences within the beauty niche.
**Campaign Development & Execution**
* Plan, develop, and execute full-funnel social media campaigns for product launches, promotions, and seasonal initiatives.
* Build content calendars, define KPIs, coordinate creative assets, and ensure timely execution across platforms.
* Measure campaign performance and refine strategies for continuous improvement.
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