Job Description

POSITION SUMMARY

The Social Media Manager is responsible for designing and executing social media strategy to drive brand awareness and engagement. This will be done in collaboration with our content creators and marketing team to create a presence that facilitates converting community members into leads.

ABOUT OUR COMPANY

We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL]) drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.

PERFORMANCE OBJECTIVES

• Develops and executes engagement and social media marketing strategies
• Develops and adheres to posting schedule for all social media platforms
• Creates engaging titles and descriptions for content to drive engagement
• Oversees community engagement activities (e.g. replying to comments, administer polls, etc.)
• Collaborates with content creation team to ensure media aligns with organization's social media objectives and quality standards
• Coordinates with external stakeholders for matters related to sponsorship or collaborations
• Identifies topics and media subject matter
• Monitors and reports on KPIs and performance metrics across all platforms
• Monitor key trends and changes to media platforms to ensure continued reach
• Other duties as assigned

KEY COMPETENCIES

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.

• Excellent written and oral communication skills.
• Detailed knowledge of best practices across multiple social media systems
• Detailed knowledge of social media strategies
• Ability to manage multiple projects, personnel, and resources simultaneously
• Strong Critical thinking and problem solving skills
• Strong analytical skills

EDUCATION AND EXPERIENCE

• High school diploma or equivalent required
• Bachelor's Degree in related field preferred
• Two or more years of relevant experience required

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
• Must be able to lift at least 15 pounds at a time
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

BENEFITS

• Health Coverage Stipend
• Paid Vacation Days
• Paid Sick Days
• Paid Holidays
• 401(k) 4% match
• Tuition Reimbursement 
• Professional Training & Development Opportunities

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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