Sr. HCP Marketing Manager - CAH Job at Neurocrine Biosciences, San Diego, CA

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  • Neurocrine Biosciences
  • San Diego, CA

Job Description

Responsibilities

  • Develop and execute brand strategy including annual plans, HCP engagement initiatives, and budget management
  • Design omnichannel HCP engagement strategies using data insights to measure and optimize performance
  • Lead digital marketing strategies across paid media, CRM, email, web, social, and emerging channels
  • Establish KPIs and leverage analytics to improve campaign effectiveness and ROI
  • Oversee brand presence at national and regional medical congresses and conferences

Requirements

  • Bachelor's degree in marketing or life sciences plus 8+ years pharma product marketing experience
  • 3+ years of HCP marketing experience
  • Experience managing advertising agency of record activities
  • Expertise in endocrinology and/or rare disease marketing preferred
  • Advanced degree (MBA, PharmD, or PhD) may substitute for some experience
  • Demonstrated ability to anticipate industry trends and drive process improvements
  • Deep domain expertise with ability to represent company externally

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